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The Business of Running a Law Firm,
Written Down.
Practical writing on growth, expansion, hiring and operations for small and mid-size law firms. What works, what doesn't, and the math behind the decisions.
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Legal Economics: The Discipline Most Small Law Firms Operate Without
Lawyers train in legal reasoning, not unit economics. The result: most small firms cannot answer basic questions about cost per client, margin per practice area, or break-even on a hire. The seven measurements that change that.
Why Most Small Law Firms Can't Justify a CMO, and What to Do Instead
A full-time marketing leader needs ₹35–60 lakhs of fully-loaded annual cost to make sense. Most firms under fifty lawyers will never clear that bar. Here's the structure that does work.
The Economics of a Small Law Firm Marketing Budget
How much should a 5-lawyer firm actually spend on growth? A working framework based on the matter-value, conversion rate and break-even period, with the numbers spelled out.
The Two Metrics That Actually Predict Law-Firm Growth
Most firms track the wrong things, utilisation, hours, matter count. Two leading indicators predict whether the firm will grow next year, and almost no firm watches them.
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Strategy
Legal Economics: The Discipline Most Small Law Firms Operate Without
Lawyers train in legal reasoning, not unit economics. The result: most small firms cannot answer basic questions about cost per client, margin per practice area, or break-even on a hire. The seven measurements that change that.
The Two Metrics That Actually Predict Law-Firm Growth
Most firms track the wrong things, utilisation, hours, matter count. Two leading indicators predict whether the firm will grow next year, and almost no firm watches them.
Client acquisition
Why Most Small Law Firms Can't Justify a CMO, and What to Do Instead
A full-time marketing leader needs ₹35–60 lakhs of fully-loaded annual cost to make sense. Most firms under fifty lawyers will never clear that bar. Here's the structure that does work.
The Economics of a Small Law Firm Marketing Budget
How much should a 5-lawyer firm actually spend on growth? A working framework based on the matter-value, conversion rate and break-even period, with the numbers spelled out.
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