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PlugLaw

How It Works

One Operating Model.
Three Products. Zero Surprises.

Whether you start with ClientACQ, FirmReach+ or People+Plan, the way PlugLaw runs the engagement is the same. A short scope, a shared workspace, weekly written status, and a quarterly review you can hold us to.

01 The Four Phases

From Discovery to Compounding, in Twelve Weeks.

Most engagements follow the same arc. The work inside each phase changes depending on which product you've picked, but the rhythm, governance and reporting cadence don't.

  1. 01

    Week 0

    Discovery Call

    A 30-minute call to understand the firm, practice areas, team, current pipeline, ambition. We map you to the right product or combination.

  2. 02

    Week 1

    Scope Letter

    A one-page scope: deliverables, targets, timeline, fees. No 80-page deck. You sign or push back; we iterate once.

  3. 03

    Weeks 2–3

    Foundation Build

    Site/listing/profile/team setup work happens in parallel. Our team and your team share a single shared workspace from day one.

  4. 04

    Week 4

    First Operating Cycle

    Campaigns go live, hires get sourced, expansion plans go into motion. Weekly written status from here on.

  5. 05

    Week 12

    Quarter Review

    A formal review of every metric we agreed to in the scope letter. We adjust direction, double down on what works, kill what doesn't.

  6. 06

    Quarter 2+

    Compounding

    By month four most engagements are running on rails. Our involvement shifts from execution to optimisation and reporting.

02 The Three Products in This Model

Same Operating Model. Three Different Jobs.

Product 01

ClientACQ

Digital Assets + Managed Services

The job: bring new clients to your firm, predictably.

First 90 days: We map your specialisations, locations, target client and competition before any campaign goes live.

₹48,000 / year $2,400 / year

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Product 02

FirmReach+

Expansion + Diversification

The job: grow your firm beyond a single city.

First 90 days: We pressure-test your expansion thesis against market reality before any commitment is made.

₹36,000 / year $1,800 / year

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Product 03

People+Plan

Talent Acquisition + Deliverable Outputs

The job: hire the team that will actually deliver your plan.

First 90 days: Discussions, interviews and culture mapping to understand the firm before we write a single brief.

₹24,000 / engagement $1,200 / engagement

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What You Can Hold Us To

Promises in Writing, on the Scope Letter.

These are the four numbers we put on every PlugLaw scope letter. Public, repeatable, hold-us-accountable promises.

< 24 h

Reply to Inquiry

Business Hours

7 days

From Scope to Kick-off

Typical

1

Accountable Lead

Named on the Scope Letter

0%

Commission on Your Fees

Flat Subscription Only

03 What's Not in the Model

Things PlugLaw Will Not Do.

  • ✕ Take a commission on your client fees

    We are not commission agents. Subscriptions only.

  • ✕ Sign multi-year lock-in contracts

    Annual renewal, cancel-at-renewal. Your leverage stays intact.

  • ✕ Hand you a deck and disappear

    Engagements are operated, not delivered. We run the work week-to-week.

  • ✕ Replace your billing or matter system

    PlugLaw runs around your existing PMS, not over it.

  • ✕ Provide legal advice or representation

    We are management consultants. Legal work stays inside your firm.

  • ✕ Hire your competition while engaged

    Practice-area exclusivity is offered on request, in writing.

Want to See How This Would Look for Your Firm?

A 30-minute discovery call gets you a draft scope letter with timeline, deliverables and price, for free.

Book a Discovery Call